Posts Tagged ‘names’

All it took for a Blizzard to start a firestorm was the suggestion that people be themselves. Apparently a lot of us have decided we’d rather be someone else … someone whose behavior is not our responsibility.

People claim to be increasingly bothered by rudeness. Nearly 75 percent of Americans responding to a recent online survey, conducted for communications and public affairs firm Powell Tate, said poor behavior has gotten worse in recent years. But when Blizzard Entertainment tried to curb some of that incivility by requiring participants in its “StarCraft II” and “World of Warcraft” forums to use their real names, the company received a blistering response. The idea was shelved within a week.

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