Posts Tagged ‘email’
3 ways to improve e-mails
When you’re trying to get across a delicate point, how you display your words can be as important as the words themselves. That’s why I recently changed the font in my personal e-mails from 14-point Tempus Sans ITC in maroon on a white background to 14-point Garamond in navy on a white background. (Your system and browser will decide whether you can see the font samples.)
You wouldn’t think a simple font change could make a huge difference in how people perceive your messages. But it can. After I made the change, my brother wrote to say how happy he was that I’d dumped the old font. A business associate almost immediately stopped complaining that my e-mails were too long, even though they were the same length they’d always been.